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Tuesday, November 7 • 10:00am - 11:00am
Strengthen Your Marketing During Challenging Times

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How can libraries tell their stories, demonstrate relevance, and grow usership during book challenges, political unrest and economic uncertainty? Join us to discuss potential solutions to the top challenges in library marketing - including increasing usership, impact and funding. We'll discuss how to remove barriers, enhance messaging, and upgrade your communications channels. We’ll also cover strategies to improve collaboration and internal relationships so that you can align on priorities and get the best results.

Speakers
avatar for Cordelia Anderson

Cordelia Anderson

CEO, Cordelia Anderson Consulting, Cordelia Anderson Consulting
Cordelia Anderson is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, available from ALA Editions. As CEO of Cordelia Anderson Consulting, Cordelia works with public and academic libraries as well as other organizations. She has more than twenty years of experience creating marketing and communications strategies for highly visible public organiz... Read More →


Tuesday November 7, 2023 10:00am - 11:00am EST
Cosmopolitan B