LMCC23

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LMCC23

1:00pm EST

Pre-Conference | Write With Confidence: Writing Copy That Connects with Your Community DiscoveryAngela Hursh

7:00am EST

Badge Pick-Up/Registration Regency Foyer

7:30am EST

Light Breakfast: Day 1 Regency Ballroom

8:45am EST

Opening Remarks: Day 1 Regency BallroomMaria Atilano

9:00am EST

Keynote Day 1: TBA Regency Ballroom

10:00am EST

Preparing for Library Renovation Closure: Using Crisis Communication as Inspiration to Communicate with Stakeholders TBATaira Meadowcroft • Chris Pryor A Modern Website for a Modern Library: Designing for Today's Consumer TBAChristina Sacco I Already Sent That! How to Strategically Share Information Using Various Platforms So Others Pay Attention TBABryan Field Strengthen Your Marketing During Challenging Times TBACordelia Anderson

11:15am EST

How to Say the Hard Things: Lessons Learned in Years of Crisis TBABrandi Cummings Just Keeping Swimming: How to Streamline Your Design Practices to Keep Up with an Increasingly Visual World TBAMiKayla Carter Extreme Makeover Library Edition: Promoting Your Library’s New Spaces Cosmopolitan ATanner Lewey • Sue K. Wilsey • Emily Bradshaw The Power of Empathy-Centered Storytelling TBADeborah Hakes

12:00pm EST

Sponsor Showcase Cosmopolitan Foyer Swag Swap Vision Poster: Ask Them! Engaging Students with Talkback Boards, Displays, and Passive Programming Cosmopolitan FoyerMegan Wilson Poster: Reconnecting with Customers in a Post-Pandemic World Cosmopolitan FoyerSean Jones Poster: The Show Must Go On: Managing Social Media without a Showrunner Cosmopolitan FoyerCarissa Haslam Swales Poster: Where Libraries and Museums Meet: How to Showcase Young Artists and Bring Thousands of First-time Visitors to Your Library Cosmopolitan FoyerEvelyn Shapiro

12:30pm EST

Lunch: Day 1 Regency Ballroom

1:30pm EST

The Challenges We Face and How to Communicate Through Them Cosmopolitan AAmanda Donovan • Kate Patterson • Suzanne Thinnes • Stacy Opitz • Ray Holley How’d You Get Here? Understanding and Evaluating Library Web Traffic Acquisition TBAAshley Boyer • Maggie Carson Let the Numbers Lead You: Using Data to Market Your Library TBANatalie Browning • Sarah Reynolds Establishing a Flow of Substantial Stories TBAJoan M. Barnes

2:00pm EST

Snack and Networking Break Regency Foyer

3:00pm EST

Try a Little Tenderness: Communication and Marketing Inspired by the Trauma-Informed Framework TBARebecca Tolley Not Everything Can Go on the Website: Effective Content Management Strategies for Libraries TBAKati Polodna • Claudia Strange Growing Your Library with Google TBAHolly Adkins • Maggie Martin Clarify Your Message and Build a StoryBrand for Your Library TBAAmanda Donovan • Alina Murcar

7:00am EST

Badge Pick-Up/Registration Regency Foyer

7:30am EST

Light Breakfast: Day 2 Regency Ballroom

8:45am EST

Opening Remarks: Day 2 Regency Ballroom

9:00am EST

Keynote Day 2: TBA Regency Ballroom

10:00am EST

Books, Brews, & Fireworks: The Ultimate Library Experience Cosmopolitan ARyan Johnson • Tara Filiatreau • Josh Mosey Inclusive and Accessible: Library Signage and the Americans with Disabilities Act (ADA) TBAMark Aaron Polger Looking Back While Running Forward: Strategies for Growing a Library Outreach Program TBAAlex O'Keefe More than Clicks and Likes: Really Measuring Social Media Impact on Event Attendance TBACharles Samuels • Chris Vitiello • Mattison Domke-Latz Sponsor Showcase Cosmopolitan Foyer Swag Swap Vision

11:15am EST

It’s a Match! Knowing When to Swipe Right on Your Community Partners TBAErin Del Signore • Ashley Littleton • Abby Worden Open for All: Real-World Ideas for Incorporating Accessibility and DEI Into Your Library Marketing Cosmopolitan AKathryn Bulloff • Stephanie Cargill • June Kucalaba • Angela Hursh Staying on Track with an Outreach Plan: Reporting on the Strategic Planning Process TBAClaire Myers • Katie Poser Are we cringey?: Evaluating Social Media Strategies for Younger Audiences TBAKathleen Schipano • Loren Mixon

12:30pm EST

Lunch: Day 2 Regency Ballroom

1:30pm EST

Partners for Good: Using Community Engagement to Strengthen Governmental Relations TBAAnika Thomas Pivoting from a Single Marketing Promotion to a Multi-Phase Plan: How to Respond When a Library Program Explodes TBAJennifer Chess I Can’t Even with Content Anymore: How to Work Through Content Creation Burnout TBAMeghan Kowalski Libraries and TikTok - The Why, The How, & The Heart 💝 Cosmopolitan AHannah Swale • Heather Young

2:00pm EST

Snack and Networking Break Regency Foyer

3:00pm EST

The Ties That Bind: How Libraries Can Use Email Marketing to Bring Their Communities Together TBALeigh Gaddy • Kim Burean • Melissa Beck Not Every Program Needs a Flyer: Tips for Promoting Programs TBAMicheala Leemon • Sasha Vasilic One Person, Many Hats: What to Do When You Want (Or Have to Have) It All with a Small Team TBAKelsey Nevius Is Your Reach Really Reaching? Learning with Social Media Audits TBAMaureen Gormley • Erin Clements Rushing

4:15pm EST

LMCC Open House + Networking SessionMaria Atilano